Lip Service Social Media Manager

Lip Service is a gothic and alternative clothing brand founded in 1985 by Drew Bernstein in Los Angeles. With aims to serve up the widest ranging alternative styles of clothing in the world, focusing on inclusion of all types of alternative individuals: Punk, Rock, Metal, Glam, Grunge, Techno, Goth, Death Rock, Cyber or Fetish etc., Lip Service strives to make little waste and produce locally when possible, understanding the importance of a sustainable earth.

My involvement with Lip Service started in March of 2024, with a hybrid social media internship. From there, I quickly grew into a social media management position, where I manage and create content for Instagram, TikTok, and Facebook, consistently growing audience engagement and brand visibility. I also assist in the design of newsletters to promote product drops, and sales events to align with marketing goals and seasonal trends. I also produce dynamic promotional materials across multiple media formats—photo, short-form video, YouTube videos and graphics, with an emphasis on user-generated content. I work closely with Lip Service for cohesive sales and marketing, social-first initiatives that promote successful product sales, brand engagement and growing the gothic community. Additionally, I monitor trends, integrating them where appropriate to expand our audience reach, engage in community feedback for customer satisfaction, and continue to be involved in the local San Diego gothic community to promote and uplift other small alternative businesses!

Through my work with Lip Service, I have experience with Facebook, TikTok and YouTube, MetaBusinessSuite, Canva, CapCut, and Photoshop etc.

Below I have included reels I’ve created for Lip Service, in addition to posts and mailers/newsletters and community events I’ve attended.