At San Diego State University, I participate in KCR College Radio, where I co-host the radio show formerly known as “Out of Spite,” now called “Tough Love.” Through my on-air time with my co-host Sydney Pista, I conducted live interviews via phone-ins, programmed weekly hour long blocks of music and talk with spots for station liners. Following the name change, we wanted to hone our social media presence and promote our established brand identity through posting on Instagram via short-form videos, posts and interactive content to expand our audience reach. “Tough Love” is available for streaming via KCR College Radio’s website, or the TuneIn app.